Q1 2024 UK Beauty Retail App Performance on Unified Platform

In Q1 2024, the UK's top beauty retail applications demonstrated varied performance on the unified platform, as detailed by Sensor Tower. Here's a brief glance at each app's metrics.

Superdrug - Beauty and Health saw a fluctuating download trend starting at 28K, dipping to 24K, and peaking at 33K before settling at around 28K by the end of the quarter. Weekly active users began strong at 86K but experienced a decline to 68K, followed by a recovery and stabilization around 81K.

LOOKFANTASTIC: Beauty & Makeup downloads showed a decrease from 21K to 11K, but experienced a surge back to 23K. The weekly active users mirrored this pattern, starting at 127K, dropping to around 103K, and rebounding to 115K.

Feelunique: Limitless Beauty downloads saw a decrease from 25K to 13K, but ended the quarter slightly higher at 14K. Its weekly active users maintained a relatively stable trend, hovering around 150K after an initial dip to 134K.

Cult Beauty: Beauty & Makeup experienced a downward trend in downloads, starting at 15K and dropping to 5K, with a slight rise to 9K towards the end of the quarter. Weekly active users showed a similar decline from 46K to 38K before climbing back up to 49K.

OnSkin - AI Product Scanner had a diverse quarter with downloads initially at 3K, spiking to 14K, and then again to 11K. Revenue generation started in the third week at a modest $1.5K and saw growth to $3.7K. Weekly active users followed a positive trajectory, starting at 11K and rising to 31K.

For more insights into the performance of these beauty retail applications, Sensor Tower offers detailed analytics and data.